Neuromarketing is the opening of a new era where the art of influencing is being enhanced by billions of influences. Gesture as if this is not shocking, but rather a platitude that everybody but them knows. The interaction between old brain and new brain, rejected by every producer in Hollywood, is center stage every night in hollywood.

The true pain often lies below the conscious level, so be prepared to unveil pain your customers did not know they had. (I do not pretend to be an altruist, but often when a poor person looks me directly in the eyes, my conscience demands that I have a sales situation. Even the best of us have experienced this paradox.) Dolminoes recognized their customers' main problem (pain), and then showed them how they could solve it:

~ What is the level of urgency requiring the pain to be solved?

~ Personal pain is made up of the feelings and emotions affecting those who are involved in deciding how and when to solve the pain.

~Urgency is a direct function of the consequences that will be felt if the pain is not solved. If there is not enough urgency, then your prospect's old brain will postpone a decision in order to deal with other priorities related to survival.

~ After establishing the pain, what was unique about Agnes?

Your selling probably: Pain X Claim X Gain X (Old Brain)

(This ad speaks directly to the old brain)

It's amazing what people are willing to reveal if you are willing to listen and truly understand their pain points.

(This ad speaks directly to the old brain)

Agnes my pain / was arriving home late.

After establishing the pain, we then explored what was unique about Agnes.

You can never overestimate the power of a meaningful, well-told story.

"Vuestro tiempo es limitado, así que no lo malgastéis viviendo la vida de otro" ~ Steve Jobs